Search Engine Advertising
for leading brands.
Search
is different.
Search engine advertising reaches people at the moment they are actively looking for a hotel, a product or a service. The intent is already there. Advertising does not need to spark it, only to capture it and turn it into a conversion. That is exactly where we come in.
We handle Google Ads end to end: search campaigns, Display, YouTube, Performance Max, Shopping and Hotel Ads, all optimised for conversions, with accurate tracking and ongoing management. We also set up and test new channels such as ChatGPT Ads at an early stage.
Bad Schörgau
Eisenhut Boutique Hotel
Hotel Avidea
Romantik Hotel Turm
Turning demand
into measurable
growth.
Focus.
We do not optimise campaigns for clicks. We optimise them for results: enquiries, bookings, sales. Through SYNAPPS, our in-house software, we connect Google Ads directly to the booking system and measure which revenue comes from which campaign. On that basis, we manage budgets, bids and account structure.
Campaigns, landing pages and accurate tracking work together. The result is a system guided by real figures, not assumptions.
Repertoire.
Google Ads is more than a channel. Search campaigns capture existing demand. Display and YouTube build reach. Performance Max and Shopping round out the mix wherever automation and product data make sense. Every format has its own role and one shared goal.
For us, advertising is not a set of campaigns running side by side.
It is one coordinated system.
In good company.
Mission.
Visibility is a means, not an end in itself. Every campaign has a measurable purpose: to generate enquiries, bookings or sales. That is why we take full charge of Google Ads, from the account structure and ongoing optimisation through to monthly reporting. Collaboration does not end with the setup. That is where it begins.
Experience.
More than 15 years of search engine advertising, much of it for hospitality and tourism. We know the seasonality, the booking journeys and the cost per click in these markets. As a Google Partner, we stay close to the platform and adopt new formats early, from Performance Max to ads in ChatGPT.
UPSCALE.
SUCHWERT is a subsidiary of UPSCALE. Where search engine advertising ends, UPSCALE takes over with content, social media and campaigns on META. Both agencies work with the same software and the same booking data. Two specialisms, one system.
Let’s talk.
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